Translating across the table — explaining what Sitrep's tech actually means to an investor, executive, or family member, and explaining what business terms mean to the developer building it.
BYOH Bring Your Own Hardware Business Model Customer-owned infrastructure model. The customer supplies and pays for all hardware and electricity — we sell only the software license. This eliminates capital expenditure and carrying costs on our side entirely.
SaaS Software as a Service Business Model A business model where customers pay a recurring subscription to access software managed by the provider, rather than buying it outright. Sitrep's licensing model is SaaS; customers pay monthly for access to the platform.
Self-Hosting self-hosted / self-host Business Model The practice of running software on hardware the customer personally owns and maintains. Our target customers already do this today without a management tool — we are selling them the control panel for infrastructure they already paid for.
Backend API API / back-end API Architecture The core software engine that processes all business logic behind the scenes. Think of it as the accounting ledger that records and validates every transaction — customers never see it, but nothing works without it.
Tech Stack stack / technology stack Architecture The combination of software tools and platforms used to build and operate the product. Similar to listing the equipment in a manufacturing facility — each tool has a specific role and they work together as a system.
Sentinel Windows service / background service Product A lightweight program pre-installed on the customer's computer that acts as a remote representative on their hardware. Similar to a utility company's smart meter — it reports status and accepts instructions without requiring anyone to be physically present.
React React frontend / web frontend Product The visual interface — the website customers log into and click around. This is the storefront customers see. The back-end engine is complete; React is the display window installed on top of it.
RCON RCON connection Product A standardized remote-control protocol for game servers — essentially a built-in command line that lets our software issue instructions to the game engine without requiring manual access to the customer's machine.
Windows Installer installer / .exe / setup file Product A standard installation package — customers download and run it like any commercial software (QuickBooks, Adobe, etc.). No technical setup required. This differentiates Sitrep from competitors that require Linux expertise.
Sitrep the platform / the panel / web panel Product The product name for the game server management platform — Spare Time Game Hosting LLC's primary software asset. It is the web-based control panel that allows customers to manage their game servers remotely.
Cloudflare Tunnel Cloudflare / tunnel Infrastructure An encrypted, private communication channel between the platform and the customer's hardware. Equivalent to a secure dedicated phone line — no data is exposed to the public internet, and there is no bandwidth cost on the server side.
MRR Monthly Recurring Revenue / ARR Finance The predictable, subscription-based income collected every month. Unlike one-time sales, MRR compounds as the customer base grows and is the primary valuation metric for SaaS (subscription software) businesses.
Bootstrapped self-funded / self-financed Finance The business is being built entirely with the founder's own time and existing resources — no outside investment. The founder bears 100% of the risk and retains 100% of the equity. All costs to date are sweat equity.
Server Node node / server instance Pricing One billable unit — a single customer computer running under an active software license. Pricing is per node per month. A customer with two game servers has two nodes.
Soft Launch soft-launch Go-to-Market A limited initial commercial release to a small group of paying customers. The purpose is to validate pricing, stress-test support workflows, and confirm revenue collection before investing in broad marketing.
Private Beta beta / beta test / closed beta Go-to-Market A controlled pilot program with a hand-selected group of invited users — comparable to a restaurant's soft-opening week. Participants test the product under real conditions in exchange for early access; the company gathers feedback before public release.
Pterodactyl Ptero Competitive The primary indirect competitor — a free, open-source control panel used by the target market today. The value proposition must clearly justify a monthly subscription cost versus a free alternative, primarily on ease of use and Windows compatibility.
AMP CubeCoders AMP Competitive A secondary competitor offering a one-time license for multi-game server management. Established market presence but an aging interface. Sitrep's advantage is a modern web panel and zero-setup Windows installation.
Open Source open-source / OSS Competitive Software whose source code is publicly available, typically distributed at no cost. Key implication: Pterodactyl is free because it is open-source. The competitive moat is not price — it is ease of installation and a modern Windows-native experience.
Deploy deployed / deployment Operations The act of making software live and operational on a server — equivalent to opening for business. 'The infrastructure has been deployed' means the system is installed, running, and accessible to authorized users.
Migration database migration / schema migration Operations The process of updating the structure of a database — comparable to reorganizing a filing system to accommodate new categories of records without losing existing data. Standard practice when a software product evolves.
Seed seed data / seeded Operations Initial baseline records pre-loaded into the system to allow it to operate from day one. Equivalent to pre-populating a spreadsheet with starting values before the first real transactions are entered.
Authentication auth / Google auth / login Security The identity verification system that confirms who a user is before granting access. Google's login infrastructure is used — customers sign in with an existing Google account, eliminating password management and reducing security liability.
IP intellectual property / codebase Legal Intellectual Property — the proprietary software code, business logic, and brand assets owned by the LLC. Establishing the LLC protects this IP from personal liability and clarifies ownership before any outside parties contribute work or capital.
Arma Reforger Arma / Bohemia Interactive Market The initial target game title — a military simulation game by Bohemia Interactive with an active self-hosting community. Expanding to additional titles grows the addressable market without changing the core platform.
Operating Agreement operating contract Legal The LLC's internal rulebook — defines who owns what percentage, who can make what decisions, how profits are split, and what happens if a member leaves. Essential before any outside party contributes money or labor.
Articles of Organization articles of incorporation / LLC filing Legal The public-facing document filed with the state that officially creates the LLC. In Oklahoma, this is a one-page online form. Think of it as registering the domain name of your legal entity.
Liability limited liability / indemnification Legal Legal and financial exposure if something goes wrong. The LLC structure limits personal liability — if a customer's server crashes and they sue, they can only go after LLC assets, not personal property.
Capital Contribution capital / initial contribution Finance Money or assets a member puts into the LLC in exchange for ownership. A defined contribution buys you a defined ownership percentage as spelled out in the operating agreement.
Promissory Note note / loan agreement Finance A written IOU with interest — the LLC borrows money and promises to repay it on a set schedule at a defined interest rate. No equity changes hands; the lender is a creditor, not an owner.
Profit Sharing revenue sharing / distribution Finance An arrangement where a percentage of net profit (revenue minus expenses) is paid out to an investor or partner on a recurring basis. The percentage and calculation method must be defined in the operating agreement.
Capitalization Table cap table / ownership table Finance A spreadsheet showing exactly who owns what percentage of the LLC and the value of each stake. Simple at the start, but becomes critical before accepting any investment or adding partners.
Sweat Equity sweat-equity Finance Ownership earned through labor rather than cash investment — the hundreds of hours invested in building the platform. These hours represent real value in the business even though no money changed hands.
Operating Costs OpEx / operating expenses / overhead Finance Recurring expenses to keep the business running. The BYOH model keeps these near zero — adding more customers requires no new hardware, only slightly more cloud database capacity.
Revenue Recognition recognize revenue / accrual Accounting The accounting rule for when income is officially counted. For subscription software, revenue is typically recognized monthly as the service is delivered — not when the customer first pays. A 12-month prepay is recognized 1/12 per month.
Due Diligence diligence / DD Process The verification process before committing to a business decision or investment. In this context: reviewing the actual code, confirming the live demo works, and validating cost and revenue assumptions before any money changes hands.
Scalability scalable / scale Strategy The ability to grow revenue without a proportional increase in costs. BYOH makes this software extremely scalable — adding 100 customers requires no new hardware on the company's end, only slightly more cloud infrastructure.
B2B business-to-business / enterprise Strategy Business-to-Business — selling to companies rather than individual consumers. The long-term expansion path: selling Sitrep to esports venues or LAN centers managing dozens of game servers, rather than individual home users.
Addressable Market TAM / total addressable market Market The total pool of potential customers who could realistically buy the product. The addressable market is self-hosting game server operators — a niche but passionate segment willing to pay for a better management experience.
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